April 1, 2023
Brand Alert | DE - Sunglasses [coming soon]
THE BRAND We’re going to take a trip back, way back, to where our journey began.
In 2016 our world seemed unexciting and small. Together we devised a master plan to literally get away from it all.
We docked in Rome, found a youth hostel and had some money to spare.
When we returned home after being wined and dined, our sunglasses still
held their appeal, so we said, “It’s sunglasses we will make!”
Making sunglasses was undeniably our calling, our joint destiny, our fate.
We were rich in spirit, but our accountant said, “My numbers say you’re poor.” Each morning we got up early. At 8:00 a.m. we donned suit and tie. Today, DE® is the realization of our early dream.